Maotai Liquor
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Industry Information
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Release time:
2024-11-01
Moutai is a traditional specialty wine in China. It is as famous as Scotch whisky and French Cognac. It is one of the world's three famous distilled wines and one of China's three famous wines "Mao Wujian.
1. origin and characteristics
Origin: Maotai liquor is produced in Maotai Town, Renhuai City, Zunyi City, Guizhou Province. It is a national geographical indication product of China.
Features: Maotai liquor has the characteristics of "outstanding sauce flavor, elegant and delicate, mellow body, long aftertaste and lasting fragrance in empty cup. Its special style comes from the unique traditional brewing techniques formed after years of accumulation. The brewing method is combined with the agricultural production in the Chishui River Basin. Affected by the environment, seasonal production, Dragon Boat Festival stepping, Chongyang feeding, and retaining some local The original traces of life.
2. brewing process
Raw materials: The main raw materials of Maotai liquor are local high-quality glutinous sorghum, wheat and water.
Process: The brewing process of Maotai liquor is very complicated, including two feeding, nine cooking, eight fermentation, seven taking and long storage and blending. The whole brewing process needs to go through more than 30 processes and 165 process links. It takes at least five years to store from feeding to leaving the factory before it can be called a good sauce-flavored wine.
3. product series
Maotai has a rich product range, including Kweichow Moutai, Maotai Prince Liquor, Maotai Welcome Liquor Purple Welcome, Maotai 1935 and Lai Mao series. These products have their own characteristics and meet the taste needs of different consumers.
Kweichow Moutai: As the flagship product of Maotai, Kweichow Moutai has won wide acclaim for its excellent quality and unique taste. Its color is golden and bright, the aroma is complex, the entrance is mellow and delicate, and the aftertaste is long.
Moutai Prince Liquor: Moutai Prince Liquor is a mid-range liquor in the Moutai series. It has won the love of consumers with its excellent quality and affordable prices. Its soft taste, suitable for daily drinking and gathering occasions.
Moutai Yingbin Liquor Purple Yingbin: Moutai Yingbin Liquor Purple Yingbin is an entry-level product in the Moutai series. It has been warmly welcomed by consumers for its excellent quality and civilian price. It has a mellow taste and a long aftertaste, making it suitable for use as a party wine or as a gift to relatives and friends.
Maotai 1935: Maotai 1935 is Maotai Group launched in 2022 heavyweight products, aimed at the layout of a thousand yuan price belt market. The wine has rich aroma, rich taste and distinct levels, and has high collection value and tasting value.
Lai Mao series: As a well-known brand in Maotai Town, Lai Mao's series of wines are also worth mentioning. Lai Mao heritage, Lai Mao Jubilee, Lai Mao Duan Qu and other products, each of which is famous for its mellow sauce and plump taste.
4. honor and status
Honor: Moutai has won various awards and honors at home and abroad for many times, and is an outstanding representative of Chinese liquor.
Status: Moutai not only occupies an important position in the Chinese liquor market, but also is exported to many overseas countries and regions, becoming a business card of China.
Moutai has won the love and praise of consumers for its unique taste and aroma, exquisite brewing technology and rich product series. As the treasure of Chinese liquor, Maotai will continue to win the favor of more consumers with its unique charm.
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